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Spinneys wanted to communicate ‘Double Mileage’ to its loyal customers through a print Ad. By using their loyalty card, users will be able to double their miles and increase their choices of destination wherever they may be.
The visuals below are a representation of two famous monuments merged together in order to highlight the ‘Double the Miles, Double the Destination’ concept.
Senior Art Director: Christopher Ghorayeb
Copywriter: Isabelle Tanios