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A proactive concept that was developed for Coca Cola. The idea was to combine drinking coke with savory snacks through a simple add-on that can be mounted on top of a coke can. The design, coming from Coca Cola’s main selling line; Open Happiness was transformed into “Plug happiness,” indicating that one can add more to the Coca Cola experience through this Add-on.
Art Director: Christopher Ghorayeb
Account Executive: Marwan Wiswasee